Girls Inc. - South Park Center

As Girls Inc., a national non-profit organization dedicated to inspiring all girls to be strong, smart, and bold, continues to expand its presence in the city of Memphis, they looked to update their South Park and LDT centers on a tight budget. While at opposite ends of the city, both centers are in major need of a strong identity. Working with the client, we identified three primary strategies that can be consistent between centers both old and new: a bold front porch, clear and identifiable thresholds, and an economical material pallet that contrasts the warm Girls Inc. red with various cool grey paint colors.