The new location provides a space for greater public engagement, mentorship, and a recording environment for aspiring musicians, engineers, and vocalists including access to state-of-the-art recording spaces and equipment and an intimate performance room for rehearsals and special events. From Main Street, guests are greeted by the “Epitome of Soul Award,” which leads them further into the lobby. The clarity of color, shape, and rhythm facilitate the integration of a progressive environment within the context of a downtown streetscape and a historical building.  The resource lobby promotes collaboration along an extended media bar and dynamic gathering spaces, which has flexible seating for workspaces, a lecture, or casual conversation configurations. In the resource lobby, the administrative offices and meeting room have enlarged graphics of legendary Memphis Soul musicians on the doors. By delineating the programmatic zones with specific colors, users are informed how each space is intended to be activated. Three individual vocal booths organize the workshop space, which is terminated by a larger room for ensemble or drum tracking.