The proposed Vision Plan links the public park and amenities to a Cultural Center, where the Fourth Bluff Civic Commons will begin, and establishes a seamless experience along the river and harbor edges. The landscape, materials, amenities, and enhanced features reflect the heritage of the site and create a unique sense of place. This Plan connects civic spaces on both sides of the river and harbor, elevating the economic potential and public well-being of Memphis. The Vision Plan was created by archimania with Peter Chermayeff LLC and BWS&C. 

The Cultural Center showcases the City’s rich heritage and the Aquarium Museum, a best-in-class 21st-century experience, fuels economic downtown development, rivaling other nationally known aquarium-focused waterfront developments. A sequence of spaces along the length of the Aquarium Museum and the corresponding Mississippi River Model tells a story that is only possible in Memphis. The journey is populated by interactive exhibits and educational opportunities, oriented around water studies.

The Vision Plan connects river, island, harbor, and bluff as one park experience and is informed by the Memphis Riverfront Concept (i.e. to Foster/Restore/Connect), as developed by Studio Gang Architects.