Belly Acres at Regalia
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Architecture
Interior Design
Programming
Signage Design
Wayfinding/Signage -
Adaptive Reuse
Carbon-Sequestering Biogenic Material
Low Maintenance Materials
Reclaimed Building Materials -
Completed December 2020
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Memphis, Tennessee
A local restaurant wanted a new look for their brand and an experience that blended whimsy into their ongoing commitment to a certified farm fresh menu.
Their menu, offering fresh farm to table ingredients, inspired their original location’s design. The project’s goal was to reach a broader audience, while still maintaining a playful, farm theme. We updated select elements from their original space but organized them in zones to keep a cohesive image that still speaks to their branding. The tenant infill space was cut open to allow for more natural light and visual connections to an expanded outdoor patio space. Using a mix of greens, natural materials and a contrasting monochromatic custom cotton candy colored pink tractor on the interior allows for the bright colors to act as an additional billboard showing off the space. The dining room features fabricated barrel lights spaced for optimal light levels, a cut vinyl crop pattern and tectum panels for acoustical performance.