Indigo at Saddlecreek
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Interior Design
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Adaptive Reuse
Low Maintenance Materials -
Completed November 2012
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Germantown, Tennessee
A women’s boutique sought to re-brand its look and feel, elevating the customer experience and better aligning with the national brand.
With a minimal tenant improvement allowance, the client was able to transform the previously reconfigured, nationally-branded men’s store with an enlarged sales area and streamlined merchandise/staff flow. In an environment where retail success hinges on the ability to showcase a wide and constantly changing array of inventory, the design uses scale and natural materials as formatting devices, creating a template for the diverse content it holds.
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The tenant space is treated as a painted shell, placing a landscape of planes and objects inside the shell to perform various functions. A white oak floor plane grounds the store sales area and wraps the display platforms in the storefront windows. In the store’s center, a portion of the floor plane is raised, separated, and bent to create two folded planes. The folded planes bookend a mirrored volume (a storage closet and a room-sized mirror) and shelter other objects: plaster changing rooms and a dark wood-veneered cash wrap. Light boxes that provide indirect lighting and display shelving are embedded in the folded planes. The area uncovered by the raised folded planes is lined with an indigo-dyed carpet. Two thickened white framing planes, held off the shell on both of the store’s long sides, contain niches for clothing display. All display fixtures are recycled from the old store and re-clad with the dark wood veneer of the cash wrap.
